Who is reading Panorama?

Recent

Monthly performance in 2026 is more than 10x the baseline figures from 2024. This coincides with the number of authors featured increasing from some 500 to over 800, tripling the number of submissions received per issue, and more than tripling the number of works published per annum.

 

29th April 2026

On 29th April 2026, Panorama recorded a 30-day total of 4.4MM requests, with some 390K visits, and 490K page views. Readers hailed from 190 countries.

 

Web stats 29 Apr 2026

Baseline

Two dates in 2024 were initially taken as a preliminary baseline for performance:

 

14th May 2024

 

On 14th May 2024, Panorama recorded a 30-day running average of 35,790 readers, hailing from 177 countries. The US topped the list with 46% of total readership, followed by the UK (17%), India (5%), Philippines (3%), Canada (3%), and others. A broad range of US cities are represented in the Top 20 Cities, though London still has the most readers from a single metropolis, with double that of New York, which remains in second place.

Whilst location data was readily available for 80-90% of readers, we also have basic information on c.4300 readers regarding their general interests (surmised through search intent, ways that the reader reaches our site, etc). A high proportion of this sample shows a strong interest in news, media and entertainment amongst a broad range of other topics; with travel in sixth place.
​
We still have very little data on gender and age – too little to draw any conclusions – but we may look at this again as we go forward to see that we’re reaching different demographics. The data that we do have skews female and to a young demographic around College/University age.

Readers are equally split between mobile and computer/laptop devices with mobile very slightly ahead. iOS is the most popular OS used by readers.

 

Readership by country

 

Screenshot 2024 05 14 at 19.17.55

 

Readership Tables

 

Top 20 countries
  1. United States (46%)
  2. United Kingdom (17%)
  3. India (5%)
  4. Philippines (3%)
  5. Canada (3%)
  6. Germany (2%)
  7. Australia (2%)
  8. Ireland (1%)
  9. Nigeria (1%)
  10. France (1%)
  11. Netherlands (1%)
  12. China (1%)
  13. Sweden (1%)
  14. South Africa (1%)
  15. Bangladesh (1%)
  16. Italy (1%)
  17. Singapore (1%)
  18. Japan (1%)
  19. Spain (1%)
  20. Cyprus (<1%)

 

 

Top 20 cities
  1. London (7%)
  2. New York (3%)
  3. Cambridge (3%)
  4. Mumbai (1%)
  5. Dublin (1%)
  6. Los Angeles (1%)
  7. Seattle (1%)
  8. Washington (1%)
  9. Chicago (1%)
  10. San Jose (1%)
  11. Lagos (1%)
  12. Boston (1%)
  13. San Francisco (1%)
  14. Columbus (1%)
  15. Manila (1%)
  16. Quezon City (1%)
  17. Atlanta (1%)
  18. Toronto (1%)
  19. Dallas (1%)
  20. Singapore (1%)
Interests
  1. News & Politics/Avid News Readers/Entertainment News Enthusiasts (47%)
  2. Media & Entertainment/Book Lovers (44%)
  3. Media & Entertainment/Movie Lovers (43%)
  4. Media & Entertainment/Light TV Viewers (42%)
  5. Media & Entertainment/TV Lovers (40%)
  6. Travel/Travel Buffs (39%)
  7. Technology/Technophiles (37%)
  8. Lifestyles & Hobbies/Shutterbugs (31%)
  9. Food & Dining/Cooking Enthusiasts/Aspiring Chefs (29%)
  10. Shoppers/Shopping Enthusiasts (29%)
  11. News & Politics/Avid News Readers (26%)
  12. Media & Entertainment/Music Lovers (26%)
  13. Technology/Social Media Enthusiasts (24%)
  14. Banking & Finance/Avid Investors (24%)
  15. Home & Garden/Home Decor Enthusiasts (24%)
  16. Media & Entertainment/Music Lovers/Pop Music Fans (23%)
  17. News & Politics/Avid News Readers/Avid Political News Readers (22%)
  18. Sports & Fitness/Health & Fitness Buffs (22%)
  19. Sports & Fitness/Sports Fans (21%)
  20. Lifestyles & Hobbies/Art & Theater Aficionados (18%)

 

1st January 2024

 

On 1st January 2024, Panorama recorded a 30-day running average of 23,658 readers, hailing from 165 countries. The US topped the list, constituting around 1/2 of total readership (down from 2/3 until very recently), followed by the UK (14%), India (5%), Philippines (3%), Canada (3%), and others. A broad range of US cities are represented in the Top 20 Cities, though London just pips New York for most readers from a single metropolis.

Whilst location data is readily available for 80-90% of readers, we also have basic information on c.1500 readers regarding their general interests (surmised through search intent, ways that the reader reaches our site, etc). A high proportion of this sample shows a strong interest in news, media and entertainment amongst a broad range of other topics; with travel in sixth place.
​
We have very little data on gender and age – too little to draw any conclusions – but we may look at this again as we go forward to see that we’re reaching different demographics. The data that we do have skews female and to a young demographic circa College/University age.

Readers are equally split between mobile and computer/laptop devices with mobile very slightly ahead. iOS is the most popular OS used by readers.  ​
​
It’s good to see that we’re reaching different geographies and will be interesting to see how this all changes as we grow.

 

Readership by country

 

readership stats 20240102 13 46 4

 

Readership Tables

 

Top 20 countries
  1. United States (49%)
  2. United Kingdom (14%)
  3. India (5%)
  4. Philippines (3%)
  5. Canada (3%)
  6. Ireland (2%)
  7. Germany (2%)
  8. Australia (2%)
  9. Nigeria (1%)
  10. France (1%)
  11. Netherlands (1%)
  12. Bangladesh (<1%)
  13. China (<1%)
  14. Sweden (<1%)
  15. Singapore (<1%)
  16. South Korea (<1%)
  17. Spain (<1%)
  18. Italy (<1%)
  19. Ethiopia (<1%)
  20. Georgia (<1%)

 

 

Top 20 cities
  1. London (6%)
  2. New York (4%)
  3. Mumbai (2%)
  4. Dublin (2%)
  5. Cambridge (2%)
  6. Los Angeles (1%)
  7. Seattle (1%)
  8. Washington (1%)
  9. Chicago (1%)
  10. San Jose (1%)
  11. Lagos (1%)
  12. Boston (1%)
  13. San Francisco (1%)
  14. Columbus (1%)
  15. Manila (1%)
  16. Quezon City (1%)
  17. Atlanta (1%)
  18. Toronto (1%)
  19. Dallas (1%)
  20. Singapore (1%)
Interests
  1. News & Politics/Avid News Readers/Entertainment News Enthusiasts (45%)
  2. Media & Entertainment/Book Lovers (44%)
  3. Media & Entertainment/Movie Lovers (43%)
  4. Media & Entertainment/Light TV Viewers (40%)
  5. Media & Entertainment/TV Lovers (39%)
  6. Travel/Travel Buffs (38%)
  7. Technology/Technophiles (37%)
  8. Lifestyles & Hobbies/Shutterbugs (32%)
  9. Shoppers/Shopping Enthusiasts (31%)
  10. Food & Dining/Cooking Enthusiasts/Aspiring Chefs (29%)
  11. News & Politics/Avid News Readers (28%)
  12. Media & Entertainment/Music Lovers (27%)
  13. Home & Garden/Home Decor Enthusiasts (27%)
  14. Banking & Finance/Avid Investors (26%)
  15. Technology/Social Media Enthusiasts (25%)
  16. Media & Entertainment/Music Lovers/Pop Music Fans (23%)
  17. Sports & Fitness/Health & Fitness Buffs (23%)
  18. Sports & Fitness/Sports Fans (22%)
  19. News & Politics/Avid News Readers/Avid Political News Readers (21%)
  20. Lifestyles & Hobbies/Art & Theater Aficionados (20%)

 

Loading...
<

Intimacy: A recipe for cupcakes to heal your inner child

Intimacy A recipe for cupcakes to heal your inner childFor a dozen tasty cupcakes, you will need: 2 eggs, and if those were the ...

Further Posts

>

Login

Login page ...

Further Posts

Pin It on Pinterest